Opera
The accessible signature
- Carpet area 2,500 sf
- Bedrooms 3
- Configuration 3 BHK
- Position Tower core
₹8 Cronwards · per developer
Gallery
A look at the address.
Ultra-luxury branded residences by M3M India in partnership with Swiss haute horology house Jacob & Co. Three configurations. ~5.8 acres. Starting ₹8 Crore.
M3M × Jacob & Co Residences is an ultra-luxury branded-residence development in Sector 97 Noida by M3M India in partnership with Swiss haute horology house Jacob & Co. Spread across approximately 5.8 acres with around 250 apartments, the project offers three signature configurations — 3 BHK Opera (2,500 sq ft), 4 BHK Billionaire (4,535 sq ft) and 5 BHK Palatial (6,400+ sq ft) — starting from ₹8 Crore. Possession is scheduled for December 2028 with a 50:50 payment plan and 75+ signature amenities anchored by a 50,000 sq ft clubhouse. RERA: UPRERAPRJ690055/10/2025.
Branded residences have transformed luxury real estate globally — Aman, Mandarin Oriental, Bulgari, Armani, Versace and now Jacob & Co are lending name and design language to residential developments that command both premium pricing and an entirely different ownership experience. The Noida project is the first Jacob & Co Residences in India, bringing the haute horology brand's craftsmanship vocabulary into spatial design: triple-height lobbies, Italian marble, VRV climate control, a temperature-controlled indoor pool and a Maybach chauffeur service that operates from the porte-cochère. M3M India brings its considerable Delhi NCR delivery track record (founded 2010, multiple ultra-luxury projects across Gurugram and Noida); 10x Infra (Tarun Dua) is the on-ground development partner. The address is positioned for HNI families and global investors seeking a turnkey ultra-luxury residence in the NCR.
Each apartment is named after a Jacob & Co timepiece line — Opera, Billionaire, Palatial. Not interchangeable. Not generic.
2,500 sq ft of considered space — three bedrooms, generous living and dining, designed around a triple-height lobby. The most accessible Jacob & Co Residence at the address, starting ₹8 Cr.
4,535 sq ft of signature volume. Four bedrooms, formal entertaining areas, private family wing. Italian marble throughout. Configured for a household that hosts often.
6,400+ sq ft — the largest residence at the address. Sky-residence positioning, double-height living, multiple terraces. The configuration M3M reserves for the project's signature buyers.
Jacob & Co. has spent four decades engineering some of the most complicated timepieces ever made — Astronomia, Bugatti Chiron Tourbillon, Twin Turbo Furious. The same obsessive craftsmanship now shapes a residence in Noida: triple-height lobbies, Italian marble, temperature-controlled water, a Maybach at the porte-cochère, a 24/7 butler. This is not a co-brand. It is a partnership in spatial design.
Anchored by a 50,000 sq ft clubhouse and curated for residents who travel often, host often, and live well always.
50 percent at booking, 50 percent at possession. No construction-linked complexity. The economics are deliberately simple for a buyer at this price point.
Pay 50% of the total consideration at allotment. Allotment letter, unit holding and Jacob & Co welcome onboarding follow within 14 days.
Pay the remaining 50% at the time of possession handover. Construction milestones and progress reports are shared quarterly through the resident portal.
M3M India is one of the largest real-estate developers in Delhi NCR (founded 2010, headquartered Gurugram). Jacob & Co is a Swiss haute horology house founded in 1986 by Jacob Arabo, known for some of the most complicated timepieces ever made. The Noida partnership is the first Jacob & Co branded residences in India — and one of only a handful of haute horology branded residences in the world.
Prices start from ₹8 Crore onwards for the 3 BHK Opera (2,500 sq ft) and range up to ₹50 Crore for the 5 BHK Palatial (6,400+ sq ft). Per-square-foot pricing is approximately ₹10,000 to ₹14,000.
Three signature configurations: 3 BHK Opera (2,500 sq ft), 4 BHK Billionaire (4,535 sq ft) and 5 BHK Palatial (6,400+ sq ft). All branded residences by M3M India in partnership with Jacob & Co.
The main RERA registration is UPRERAPRJ690055/10/2025 (UP RERA). The residential component is also listed under UPRERAPRJ683201. Both can be verified on the UP RERA portal at up-rera.in.
December 2028. Construction milestones and progress reports are shared quarterly through the resident portal once you book.
The signature clubhouse spans approximately 50,000 square feet and forms the centrepiece of the 75+ amenities offered at the address.
M3M India in partnership with Jacob & Co — the Swiss haute horology house founded in 1986. The on-ground development partner is 10x Infra (Proprietor: Tarun Dua).
Yes — Maybach chauffeur service is one of the signature amenities, alongside 24/7 butler service, private sky lounges and a 50,000 sq ft clubhouse.
Maybach chauffeur service, 50,000 sq ft clubhouse, private sky lounges, 24/7 butler service, Italian marble finishes, VRV air conditioning, temperature-controlled indoor pool, triple-height lobby, concierge, biometric security, plus 75+ additional signature amenities.
50:50 — 50% at booking, 50% at possession (December 2028).
Sector 97 Noida, on the Noida Expressway, Gautam Buddha Nagar, Uttar Pradesh. Amity University ~7 min, Yatharth Hospital ~9 min, DLF Mall of India / Gardens Galleria nearby, Jewar International Airport ~30–40 min.
The 5 BHK Palatial spans 6,400+ square feet — the largest residence at the address. Pricing is on request, with the full project price band reaching up to ₹50 Crore.
M3M Jewel Crest Avenue is the commercial retail block (G+3 high-street retail and food court) within the same Sector 97 development. M3M × Jacob & Co Residences is the separate residential component — they are two distinct projects with different RERA filings, sold on separate websites.
| Project Name | M3M × Jacob & Co Residences |
|---|---|
| Developer | M3M India (founded 2010) in partnership with Jacob & Co (Swiss, 1986) |
| Development Partner | 10x Infra · Proprietor Tarun Dua |
| Location | Sector 97, Noida Expressway, Gautam Buddha Nagar, Uttar Pradesh |
| Project Area | ~5.8 acres |
| Total Apartments | ~250 branded residences |
| Configurations | 3 BHK Opera · 4 BHK Billionaire · 5 BHK Palatial |
| Unit Sizes | 2,500 sf · 4,535 sf · 6,400+ sf |
| Starting Price | ₹8 Crore onwards (3 BHK Opera) |
| Price Range | ₹10 Cr – ₹50 Cr |
| Per Sq Ft | ~₹10,000 – ₹14,000 |
| Payment Plan | 50 : 50 (booking : possession) |
| Possession | December 2028 |
| Clubhouse | 50,000 sq ft signature clubhouse |
| Amenities | 75+ signature amenities (Maybach chauffeur, butler, sky lounges, etc.) |
| RERA (Main) | UPRERAPRJ690055/10/2025 |
| RERA (Residential) | UPRERAPRJ683201 |
M3M × Jacob & Co Residences is a first-of-its-kind ultra-luxury branded residential development in Sector 97 Noida, on the Noida Expressway. The project pairs M3M India's substantial Delhi NCR delivery track record with Jacob & Co's four-decade Swiss haute horology heritage — making it the first Jacob & Co Residences in India and one of only a handful of haute horology branded residences globally.
Branded residences have transformed the global luxury real estate playbook. From Aman, Mandarin Oriental and Bulgari to Armani, Versace and now Jacob & Co, ultra-luxury hospitality and lifestyle brands lend their name and design language to residential developments. Buyers don't just get a home — they get a curated lifestyle stack, predictable service standards, and the resale premium that comes with a globally recognised brand on the door. Industry studies suggest branded residences command a 25–35% premium over comparable non-branded ultra-luxury inventory, with substantially better liquidity in secondary markets.
Jacob & Co is a Swiss haute horology house founded in 1986 by Jacob Arabo. The brand is known for some of the most complicated timepieces in the world — Astronomia, Bugatti Chiron Tourbillon, Twin Turbo Furious — pieces that combine engineering virtuosity with theatrical design. That same approach now informs the residential brief: triple-height lobbies, Italian marble, temperature-controlled water, a Maybach chauffeur service from the porte-cochère, a 24/7 butler. The vocabulary of haute horology — precision, theatre, materials, craftsmanship — is translated into spatial design.
Three configurations are on offer. The 3 BHK Opera (2,500 sq ft) is the most accessible signature, starting from ₹8 Crore. The 4 BHK Billionaire (4,535 sq ft) is the volume signature for households that host often. The 5 BHK Palatial (6,400+ sq ft) is the largest residence at the address, configured as a sky residence with double-height living. Per-square-foot pricing is approximately ₹10,000 to ₹14,000 — competitive for branded residences in the NCR ultra-luxury band, with the full project price range reaching up to ₹50 Crore.
The payment plan is deliberately simple: 50 percent at booking and 50 percent at possession (December 2028). No construction-linked instalments, no progress-payment complexity. For an HNI buyer at this price point, that simplicity is a feature — it removes the cash-flow planning friction of a 15- or 20-instalment construction-linked plan and makes the economics clean enough to discuss in a single conversation with sales.
Anchored by a 50,000 sq ft signature clubhouse, the amenity programme runs to 75+ items. Headline experiences include the Maybach chauffeur service, 24/7 butler service, private sky lounges, a temperature-controlled indoor pool, a triple-height marble lobby, biometric access, and a curated wellness suite (gym, spa, yoga pavilion). Behind the headline list sits a complete lifestyle stack — wine cellar, cigar lounge, private cinema, art gallery, library, banquet hall, co-working business centre, pet park, EV charging, smart-home automation. This is a turnkey ultra-luxury residence, not a speculative bet on later upgrades.
Sector 97 sits on the Noida Expressway, the most established luxury corridor in Noida. Amity University is approximately 7 minutes away, Yatharth Hospital 9 minutes, DLF Mall of India and Gardens Galleria are within 12–15 minutes, Noida City Center 20 minutes. Connectivity to Jewar International Airport (~30–40 minutes via the expressway) is the structural demand driver — Jewar is expected to ramp up materially over the next decade, pulling premium residential demand along the corridor. IGI Airport in Delhi remains accessible at ~45 minutes via DND Flyway.
M3M India is one of the largest real-estate developers in Delhi NCR, founded in 2010 by the Bansal family (Basant, Roop and Pankaj). The portfolio spans ultra-luxury residences and landmark commercial projects across Gurugram and Noida. The Jacob & Co partnership represents a deliberate move into the international branded-residences segment — and is being delivered with 10x Infra (Proprietor Tarun Dua) as the on-site development partner.
The main RERA registration is UPRERAPRJ690055/10/2025 (granted October 2025 by UP RERA). The residential component is separately listed under UPRERAPRJ683201. Both numbers can be independently verified on the UP RERA portal at up-rera.in. Buyers should verify both filings before committing any booking amount, and should request the latest construction-milestone update from sales.
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